Post by account_disabled on Dec 3, 2023 22:48:39 GMT -5
things is more “old-school”.It simply consists of setting the budget yourself for the ad sets of your campaign ( ABO ) and actively managing the budget based on the performance generated by each ad set.As a reminder, Facebook has always explained to us that an advertising campaign is separated into 3 levels:CampaignAd setAdvertisingCampaign which represents your objective ( traffic.
engagement, conversions, etc.) and wh Europe Cell Phone Number List ich you must configure before starting.Ad set : This is where you choose your audience, your budget (for a few more months), the duration of the campaign and the placement of your ads. Each campaign can contain multiple ad sets.Advertising ( Ad in English): This is what users will see in their news feed! Each ad set can contain several advertisements (logical, you might say!).
Let’s get back to budget management.Campaign budget optimization (CBO) is a bit like all-risk insurance.You give Facebook a budget (e.g. €30 per day) and its algorithm distributes the budget between the different ad sets that make up the campaign.Thanks to the CBO, you will no longer have to go back and forth frequently when managing your budget. Facebook will do it for you, in real time .As Facebook explains, its.
algorithm will itself choose to allocate a larger budget to an ad set that brings better results (or has higher conversion potential) and avoid spending your budget on sets of advertisements for which there are fewer conversion opportunities.Here is a schematic representation:As you can see in this diagram, the CBO campaign generated 15 conversions thanks to the fact that campaign budget optimization naturally allowed more budget to be spent on ad set #2 which offered the best performance during the campaign.An advertiser who would.
engagement, conversions, etc.) and wh Europe Cell Phone Number List ich you must configure before starting.Ad set : This is where you choose your audience, your budget (for a few more months), the duration of the campaign and the placement of your ads. Each campaign can contain multiple ad sets.Advertising ( Ad in English): This is what users will see in their news feed! Each ad set can contain several advertisements (logical, you might say!).
Let’s get back to budget management.Campaign budget optimization (CBO) is a bit like all-risk insurance.You give Facebook a budget (e.g. €30 per day) and its algorithm distributes the budget between the different ad sets that make up the campaign.Thanks to the CBO, you will no longer have to go back and forth frequently when managing your budget. Facebook will do it for you, in real time .As Facebook explains, its.
algorithm will itself choose to allocate a larger budget to an ad set that brings better results (or has higher conversion potential) and avoid spending your budget on sets of advertisements for which there are fewer conversion opportunities.Here is a schematic representation:As you can see in this diagram, the CBO campaign generated 15 conversions thanks to the fact that campaign budget optimization naturally allowed more budget to be spent on ad set #2 which offered the best performance during the campaign.An advertiser who would.